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Shop window designed for “Otafukuwata”, one of the oldest cotton trading companies in Japan, founded in 1840.

The brief was to develop the design without considering too much of the brand or their products but rather to capture the spontaneous moments while exploring the potentials of this limited space.

Circular holes were cut out from the layered mesh to create a unique visual depth to the display. This effect is enhanced by the light and shadows cast by the bamboo lightings and the street lights reflected onto the window. The set up has successfully managed to bring focus to their cotton products and draw the eyes of the peoples walking by.

The display was co designed by sculptor/artist Takehiko Washizu.

(May-October 2013)

東京都渋谷区神宮前3-35-8